Like most doctors, the physicians at LOS are serious when it comes to patient care. Every detail is combed over well in advance to ensure proper preparation for what is ahead. This works well for surgery, but social media is a different game. It can be difficult for clients to show their personality and be personable, to capture the attention of their audience while staying professional. Putting on a costume or being silly for the camera is not easy, especially for those clients who deal with serious matters daily. By showcasing the doctors' personalities, we helped bridge the gap between the client and their patients with relatable and recognizable content.
We started with a brand refocus, bringing together all twelve physicians, staff, groundbreaking procedures, and new facilities into one cohesive unit. Once we devised a consistent brand identity, the doctors used their own personalities to fill in the rest! The doctors at LOS took our ideas and ran with them, with remarkable success! From their iconic “LOS Saves Santa” animated holiday program to the Scooby Doo-style Halloween special, the doctors really let loose and captured the hearts (and joints) of Acadiana. LOS began a string of success, opening new urgent care facilities, physical therapy units, and orthopedic clinics across Acadiana. Boasting the best doctors, the latest procedures, and constant innovation, what started as a conglomeration of specialists turned into the #1 Orthopedic Facility in Acadiana.