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Louisiana Orthopaedic Specialists

Acadiana’s Leader for Orthopedics, Spine, & Sports Medicine.

Acadiana’s Leader for Orthopedics, Spine, & Sports Medicine.

PROJECT OVERVIEW

Louisiana Orthopaedic Specialists opened their doors in 2009, and their brand recognition and customer satisfaction put them leagues ahead of their competition. What started as a group of twelve doctors with different ideas, coalesced into one of the most prestigious and well recognized orthopedic groups in South Louisiana.

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bsc services

Design
Social Media
SEO & SEM
Animation
Photography
Videography
Development

CHALLENGE

Like most doctors, the physicians at LOS are serious when it comes to patient care. Every detail is combed over well in advance to ensure proper preparation for what is ahead. This works well for surgery, but social media is a different game. It can be difficult for clients to show their personality and be personable, to capture the attention of their audience while staying professional. Putting on a costume or being silly for the camera is not easy, especially for those clients who deal with serious matters daily. By showcasing the doctors' personalities, we helped bridge the gap between the client and their patients with relatable and recognizable content. 

SOLUTION

We started with a brand refocus, bringing together all twelve physicians, staff, groundbreaking procedures, and new facilities into one cohesive unit. Once we devised a consistent brand identity, the doctors used their own personalities to fill in the rest! The doctors at LOS took our ideas and ran with them, with remarkable success! From their iconic “LOS Saves Santa” animated holiday program to the Scooby Doo-style Halloween special, the doctors really let loose and captured the hearts (and joints) of Acadiana. LOS began a string of success, opening new urgent care facilities, physical therapy units, and orthopedic clinics across Acadiana. Boasting the best doctors, the latest procedures, and constant innovation, what started as a conglomeration of specialists turned into the #1 Orthopedic Facility in Acadiana. 

Pageviews
Arrow 35 %
Pages / Sessions
Arrow 99 %
New Users
Arrow 82 %
Organic Users
Arrow 42 %
Total Pageviews
420726
Unique Pageviews
169842
ANALYSIS

As Louisiana Orthopaedic Specialists worked with us to churn out consistent and creative content, we worked in the background to get their website rolling. With new assets, a recognizable logo, and the experience to back it all up, the doctors and their website took off like wildfire. New users flocked to the website, and surprisingly (even for us) they clicked through almost every page in every session we could track! “Organic users” are what the analytics teams call people that have found the website without paid advertisements, which is the ultimate reward. Visibility is one of the most important factors in determining success, and LOS hit a home run! 

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